SCHICK TREATMENT

DESIGN DIRECTION

Combination of kinetic type, the circle motif, overlapping transparency with abstract, textural stock footage. The feel is clean, bright and energetic. The focus is on a simple healthy day to day beauty regimen.

1. Kinetic Type

Stacking, repetition, reflection, reveal. Dynamic type animation will engage the viewer and highlight the key words, LATHER, MOISTURIZE, SHAVE.

2. Introduction of the Circle Motif

Repetition, reveal, branding & a transition element. ‘the circle is core to the representation of Intuition and is the brand’s signature visual.’

3. Overlapping Transparency

‘personal connectivity echoes outward to family, friends and community. This concept of connectivity is magnified through our iconic wordmark, our signature visual and in each case by our use of transparency and overlapping color.’

4. Type with Footage Fill

Examples of different types of footage within animating type or in the background.

5. Stock Footage Library

Clean, refreshing, abstract. Easily recognizable within the type.

6. Transitions

Examples of preliminary animation tests exploring transtions between the words.

7. Graphic Elements

Addition of graphic shapes, silhouettes, outline of text, halftone.

Head Gear Animation produces a wide array of 2D Animation. We specialize in illustration and motion graphics, bringing humour, charm and warmth to all of our creations. With over 25 years of experience we will help you create the perfect engaging and memorable spot.

When you work with Head Gear, we walk you through the entire process from start to finish. We love collaborating with new people!